To celebrate Chinese New Year—Year of the Dragon—I created and illustrated custom watch tin packaging for Fossil’s seasonal product launch. The design set the tone and branding for the collection, blending cultural symbolism with bold, festive visuals. In addition to packaging, I collaborated closely with the jewelry and leather design teams to help shape the overall product direction, ensuring a cohesive and meaningful launch across all touchpoints.

Packaging Design | Illustration | Product Design | Branding