Muse Magazine
To celebrate Chinese New Year—Year of the Dragon—I created and illustrated custom watch tin packaging for Fossil’s seasonal product launch. The design set the tone and branding for the collection, blending cultural symbolism with bold, festive visuals. In addition to packaging, I collaborated closely with the jewelry and leather design teams to help shape the overall product direction, ensuring a cohesive and meaningful launch across all touchpoints.
Branding | Illustration | Publication Design
Brainstorm
In the world of publications, there was a need for a magazine that solely encouraged how to live out a creative lifestyle. Whether that be in cooking, interior design, travel or clothing, the goal was to show readers how they could add creativity to any aspect of their life. I began to word list and mind map publication names and article topics.
Logo
When creating a concept for the brand logo, I wanted to appeal to a younger audience and focus on the "u" in Muse to allude to a reader's own lifestyle. This hints towards the fact that is it your creative lifestyle. Along with this, I chose a playful, hand drawn type to bring a friendly tone to the brand.
Imagery
For this rebrand, I utilized bold, engaging illustrations, approachable photography, vibrant colors, and expressive typography to convey a friendly, inspirational, do-it yourself tone to our audience.
Color
As far as color palette, I chose to introduce vibrant, bold colors to compliment the use of illustrations throughout the publication.
Typography
The typography utilized in this rebrand considers its competitors and draws inspiration from funky, fun, and expressive hand drawn typography.
Cover Process
When designing the cover, I focused on my featured story that discussed interior design and the use of plants as decorative elements. The concept was to visually represent an indoor space amongst a variety of plants. A terrarium was the perfect containing structure for my design, as it shows an eye catching and playful illustration. It provides insight to the overall tone of the publication and sets it apart from its competitors.
