Dr. Pepper Football, Fansville Campaign
For Dr. Pepper’s Fansville football campaign, I created a design platform centered around the theme of “Togetherness,” celebrating the unifying power of game day. My work spanned point-of-sale displays and limited-edition can packaging, bringing the campaign to life across retail and consumer touchpoints. The visuals blended collegiate pride with a sense of community, aligning with Fansville’s storytelling while driving strong brand presence during the key fall football season.
Concept Development | Illustration | Packaging Design | In-Store Design
Standard Point-of-Sale
Friendly, approachable graphics were used throughout standard point-of-sale materials to bring the Dr Pepper Fansville campaign to life. Designed to promote a sense of togetherness, these cohesive visuals engaged fans at key in-store touchpoints—fostering connection, encouraging brand interaction, and enhancing product visibility.
Custom Point-of-Sale
Custom point-of-sale pieces were designed to spotlight the product while seamlessly promoting sweepstakes participation. These tailored elements captured attention with bold visuals and clear calls to action, encouraging consumer engagement and driving excitement around the campaign.
