Artistry
Most art subscription boxes on the market today are pricey and do not allow creators to sample products before purchasing them. As a result, I wanted to focus on creating a cohesive art subscription box series that offers art supply samples at an affordable cost. My solution was Artistry, an affordable art subscription box that sends monthly art supplies straight to your door.
Branding | Illustration | Packaging
Logo Sketches
When brainstorming what I wanted to communicate through the name and visuals of the logo, artistry, create and try came to mind. I decided on the name Artistry as it plays off this relationship where the word try can be found in artistry. As for the logo itself, I wanted it to be playful and really embody creativity. I found myself going back to this idea of color blocking the characters and decided to play off this concept.
Logo
By focusing on color blocking each character, I was able to bring in a wide range of colors similar to a paint palette. I also made the decision to utilize the character I and mold it into a paint brush. I then put emphasis on the “try” in artistry but underlining it with a brush stroke. This then connects the paint brush and helps it feel more intentional.
Imagery
When developing the brand look, I wanted to invoke creativity. The illustrations help to communicate a playful tone and the endless possibilities of this product. I also chose a variety of vibrant colors to not only engage consumers but relate back to a paint palette.
Color
Lastly, I wanted to stray away from typically art supply brands that do not utilize vibrant colors and chose to do just that. I chose a variety of bright, vibrant hues as I felt it was appropriate for an art supply brand and communicates creativity.
Typography
The subhead typography compliments the hand-drawn feel of the visuals and pairs well with the blocky logo. The subhead and body copy are simple and clean to not conflict with the illustration. It provides geometric structure in the midst of all the fun, organic shapes, but still feels approachable and on brand.
Ad Series
For this brand I also created a series of ads to highlight and promote featured products, as well as special offers. I utilized different elements of the branding to catch the attention of viewers, along with clever copy points.
