Motts, Point Entry Juice

For this project, I developed the branding and packaging design for an entry-level, low-sugar juice line under the Mott’s brand, delivered in a tetra pack format. Utilizing Mott’s new modular design system, I built a cohesive visual framework that could scale across SKUs while maintaining consistency. Centered around a playful jungle animal theme, I created illustrated characters and fruit-forward graphics across the juice box panels and multipack packaging, paired with clear low-sugar messaging to highlight the better-for-you benefit. The result was a bright, kid-friendly design that feels both fun and structured, reinforcing brand familiarity while standing out on shelf.

Packaging Design | Illustration